Umbria Green Card is born from the idea of developing the sustainable tourism offering to the tourists in Umbria, a region rich in historic, artistic, landscape and religious attractions, the possibility of knowing and living the territory with particular attention to the environment and allowing people to have many services at a favoured price through the use of a dedicated card. This idea combines the opportunity of having many discounts on the services offered by agriturismo, restaurants, museums, and others with the possibility of giving a “green” footprint to the regional tourism promoting new forms of alternative mobility.